IPL 2020 has been in great trouble since its announcement. First it was postponed due to Coronavirus Pandemic than Vivo, IPL main title sponsor stepped out due to India-China Clash in Galwan Valley.
Due to the increasing number of Coronavirus patients in India, India Board of Cricket shifted the cash rich league to the United Arab Emirates and are also looking for new sponsors to overcome the loss caused by VIVO’s stepping out.
But today another news came out about IPL 2020 live streaming that the deal renewal between IPL’s official streaming partner HotStar and JioTV could not be reached an agreement for IPL live streaming this year. It means millions of JioTV and HotStar subscribers cannot enjoy the IPL 2020 thrill on their TV screens.
JioTV is an application which is used to watch sports, movies, news and other stuff live. Owned by Reliance group. It is a free service for all JioSim users, just put a JioSim in your smartphone and enjoy the content
But sadly IPL 13 live streaming is no more available on it this year.
But there is still a little hope.
According to a report by exchange4media an expert stated:
In March negotiations regarding streaming of live IPL matches on Jio TV through Hotstar were still on, but the parties had not come to an agreement. The deal is supposedly off now. However, you would not know until last minute, anything can happen.
JioTV offered free IPL live streaming to its users and HotStar charges its customers after five free minutes. Industry experts said that most of Hotstar’s reach in IPL 2019 came via Jio TV.
In IPL 2019, a record number of viewers watched the tournament. HotStar claimed that they have crossed 300Mn viewers and registered a 74% increase in watch time in comparison to IPL 2018. The IPL 2019 final between Chennai Super Kings and Mumbai Indians set a record of 18.6 million concurrent users.
According to an exchange4media report, industry experts believe that with JioTV out of the mix of things, the IPL 2020 reach will be infected badly.
Because there is no deal with Jio this year, the reach will come down for Hotstar. While there would be a definite push given by Hotstar for their subscription numbers and many would have got added to the platform during this COVID situation, it will still definitely be nowhere near what they would have got from the Jio tie up,” said Gopa Kumar COO, Isobar India. (exchange4media).
“I am sure Hotstar will be coming up with a high decibel marketing campaign for IPL to push the reach and subscription numbers. In the current situation where people are confined and their movements restricted, I am sure the numbers would be on the rise for Hotstar already and it will only have an upward trend as we approach the IPL date,” Kumar further said. (exchange4media)
If HotStar and JioTV could not agree on a deal for IPL 2020, HotStar’s reach could take a hit which will also affect their advertising revenue.