There is big news for Virat Kohli led side Royal Challengers Bangalore as global sports brand Puma has signed a long term deal with them. After signing the deal, Puma has become the only global sports brand to be partnered with an IPL franchise.
After the deal, Puma will be the official kit partner of RCB for the upcoming IPL 14th edition.This partnership brought together two of the biggest names of Indian cricket. Virat Kohli is the global brand ambassador of Puma already by signing a deal of Rs 100 Crore. Kohli has become the first sportsperson in India to sign a 100 Cr deal with a single brand.Look what he has to say on this deal between Puma and RCB “It’s great to welcome PUMA to the RCB family! A global brand with a strong sporting vision and great quality products, their extensive distribution network through offline and online channels will ensure fans have access to RCB merchandise across the country. Over the years, I have had a great experience working with the brand and I’m excited to see PUMA extend its partnership with the team that I play for.”
“We are excited to partner with RCB, one of the most popular teams in the Indian Premier League. Our similar brand ethos coupled with the team’s growing fan base and extensive social following makes RCB our ideal partner on the cricket pitch,” Abhishek Ganguly, Managing Director, PUMA India, and Southeast Asia said in an official release.
“Over the last few months, the sport has had a positive influence by bringing about a sense of cheer among our consumers. With more people playing and following their favourite game, the culture of sport will definitely strengthen and evolve further. We are committed to fuelling this passion by continuing to invest in the right products, partners, and players in the sporting ecosystem,” Kohli said
Rajesh Menon, Vice President and Head of RCB also opened about RCB’s partnership with Puma, said, “RCB’s ethos is to embody the philosophy of #PLAYBOLD and truly embrace the challenger spirit in all that we do as a cricket team, a brand, and business. RCB is delighted to associate with Puma, the only global sports brand associated with a T20 franchise, as our official kit partners. Both RCB and PUMA have common sensibilities and have built on a strong lifestyle proposition. We are positive that with PUMA’s marketing capabilities, fans will have access to not only great merchandise but also some very interesting activations and engagements through the IPL season and beyond.
There are only 10 days left until the start of the cash rich league. The IPL 2021 will start on April 9 in Chennai with RCB and MI are going to face each other in the season opener.